We need a new window here. We should of had a window blowing up the Damn Am event. This window should always be current and fresh, highlighting whatever big thing we are doing.
i'm stoked that we are updating the Stone signage with a new Pistol Logo... that's fresh!
Our tee shirt selection is unbalanced. The corpo logos are 95% of the selection. The corpos should be at 50%. The display here is cool, but it would look way cooler if the tee images were all the FA designs. The wall looks way better when we have all the FA tees displayed like an art show. The clients that shop here are mainly older gay guys with a good sense of style. During the summer months I think logo tees would do better, but for the rest of the year the art tees and the blanks are what the locals want.
I know we just shipped a big order to the store, unfortunately there was only one FA tee in the mix.
We should always represent the entire FA collection every season.
The Stone Age line sells really good here. As you can see by the section we are low-tide! The Volcom LA Store should represent the entire S.A. collection. We need to blow up the S.A. line for sure. The guys that are buying the S.A. line are the hip working LA guy who has style and not the core skate guy. The orange stone embroidery is working here and we are low on S.A. product.
This is not the place for S.A. branding. We need to redo this lite box and use the S.A images in the S.A. section, not here. This lite box needs to be changed out, it's right behind the cash counter. This is a good place for the pistol logo.
The denim wall looks really good! It always looks tight! Lets make sure we have the right fits and sizes for the consumer.
The fleece selection is kinda hurting. The last shipment of fleece definitely helped, but we could use more styles of fleece both zip hoodies and pull overs. The selection we have now is missing the mark!
Here is a perfect example of why we need to change out the art inside the store. We have women's images over the mens Electric products. Its a mixed message to the consumer. We need denim vibe in this area. The entire shop needs a face lift. The art in there now has been there for over a year! Lets redo the in-store images and freshen up the shop! We should also update the Art Gallery upstairs.
we need to update all our Back packs and luggage. As you can see from this photo that we need a new batch of back packs. We should RA the older styles and really satrt from fresh. Our back pack wall should be loaded with new styles all the time!
The Volcom entertainment side of the store i lagging big time! They stil do not have the 9191 video in the store. We have a cool rack hat we should keep up to date with all the latest volcom music. LA is the epicenter for new music. You never know when a music executive might roll intothe store to check out our latest musical discoveries. This store should be the epicenter for the latest Volcom music and styles....!
Finally i want to give props to Jessica. She does an amazing job merchandising the limited product that we send her. Jessica is pivotal in the success of the Volcom LA store. She is always making the product look really good on the shelves and has a good read on what the consumer is looking for. Her input is vital for the success of this location!
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